Reframing and Retooling for Observability

By James Governor

In 2020 Observability is making the transition from being a niche concern to becoming a new frontier for user experience, systems and service management in web companies and enterprises alike. Technology providers in the Application Performance Monitoring (APM), Log Management, and Distributed Tracing categories are all positioning themselves as Observability tools providers this year, which is partly about marketing, but also product management.